Charoen Pokphand Meals Public Firm Restricted (CP Meals) is efficiently leveraging blockchain expertise into its digital meals traceability system for contemporary pork and rooster merchandise, thereby guaranteeing distinctive high quality, hygienic meals for customers and prospects worldwide.
This 12 months the corporate will combine the expertise with its shrimp enterprise.
“The standard and security of meals merchandise is CP Meals’ prime precedence, as illustrated within the firm’s digitalization of its product traceability system in accordance with CODEX worldwide meals requirements in addition to ISO system requirements,” stated Ms. Oraparn Mungmisri, Assistant Vice President for International Normal System Centre for CP Meals. “The expertise permits us to trace again your complete worth chain of a product, together with the uncooked materials supply, manufacturing facility and manufacturing processes.”
CP Meals initiated making use of the CPF Digital Traceability system in its worth chain in Thailand in 2015. Moreover, CP Meals partnered with AXONS, Thailand’s main agri-tech agency, to speed up the traceability system with Blockchain Traceability expertise, which is extensively accepted in quite a few industries together with banking, sourcing and procurement, and provide chain.
In an effort to extend shopper and buyer confidence within the accessibility, transparency, and timeliness of all product info, the corporate has efficiently applied blockchain expertise for contemporary rooster and hog meat and can achieve this for contemporary shrimp and cooked meals this 12 months. Within the subsequent step, the corporate intends to determine blockchain-based traceability for all merchandise.
“Blockchain Expertise facilitates customers’ speedy entry to product info by scanning a QR code on the packaging,” continued Ms. Oraparn. “Along with the origins of merchandise, customers are knowledgeable about certifications of high quality and meals security requirements and knowledge associated to sustainable merchandise, together with greenhouse fuel emissions. This contributes to the corporate constantly delivering higher product worth.”
CP Meals has additionally applied Blockchain Traceability all through its provide chains, starting with the procurement of uncooked elements for feed manufacturing and lengthening to farming, processing and delivery. This enhances buyer confidence within the high quality and security of the corporate’s uncooked assets and items, none of which should come from deforestation areas, thereby serving to to pave the way in which to world meals safety.
