Blockchain-based fan engagement platform for sports activities and leisure, Chiliz, introduced on Thursday it has shaped a worldwide partnership with blended martial arts (MMA) group, UFC. In response to Chiliz, the partnership will allow UFC to faucet right into a captive viewers of enthusiastic sports activities followers from all over the world, creating numerous alternatives to develop their model by promotional exercise on Chiliz’s fan reward and voting Socios.com platform.
Chiliz additional defined that the collaboration may even allow UFC to capitalize on Chiliz’s fintech experience within the sports activities area, creating additional alternatives to develop the UFC model and improve fan engagement by modern blockchain, tech, and cellular app options. All Fan Token holders, in addition to those that personal $CHZ, will be capable to entry UFC-related gives and rewards, together with tickets to UFC occasions or pre-sale entry to tickets by this partnership.
Whereas sharing extra particulars concerning the partnership, Alexandre Dreyfus, CEO and Founding father of Chiliz/Socios.com, acknowledged:
“By partnering with Chiliz, UFC now has entry to a captive viewers of followers from among the greatest sporting organisations on the planet, creating an unprecedented alternative to draw new followers.”
The partnership with UFC comes simply a few months after Chiliz joined forces with FC Barcelona. the settlement is notably a part of the Barça’s new digital and business technique and can assist the Membership keep nearer to its world fanbase by Barça Fan Tokens ($BAR).
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